Ten Trends to Watch in OTC Health Care Products in 2012.
By Tom Vierhile, Innovation Insights Director
19 July 2012
I am the Innovation Insights Director for Canadean Consumer, focusing on new product development in consumer packaged go...
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This webinar looks at emerging trends in over-the-counter (OTC) healthcare products. OTC healthcare products play a crucial role in maintaining health, especially since today’s consumer is much more inclined to self-diagnose and medicate than in the past. OTC medication marketers are finding new ways to energize the market with unique new delivery systems, cutting edge smartphone apps, and more.
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This webinar takes an in-depth look at 10 emerging trends from the OTC healthcare market, worldwide. It reviews product innovations that are changing the market and looks at how OTC marketers are adapting to changing consumer preferences.
- What creative new ways have OTC healthcare marketers found to provide dosage and product information to consumers?
- How is the OTC healthcare products industry adapting to consumer demand for more portable products?
- Consumer populations are aging; how are OTC healthcare companies refining their offerings to appeal to these consumers?